ACME PURE BLU

Privacy Policy

Effective Date: June 2026

Last Updated: June 2026

Acme Pure Blu ("we,"
"us," or "our") is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, and safeguard your personal
information when you interact with us, including through our website at
www.acmepureblu.com, in person at our store, and via SMS/text messaging.

1. Information We Collect

We may collect the following
types of personal information:

•      
Name, mailing address, email address, and phone number

•      
Service history and account details

•      
Payment information (processed securely through our
point-of-sale system)

•      
Water test results and pool or spa equipment details

•      
SMS opt-in consent and communication preferences

2. How We Use Your Information

We use the information we
collect to:

•      
Schedule, confirm, and follow up on pool and spa
service appointments

•      
Send appointment reminders, service updates, and
maintenance recommendations

•      
Process payments and maintain service records

•      
Communicate promotional offers and seasonal service
information

•      
Respond to your questions and requests

•      
Improve our services and customer experience

3. SMS/Text Messaging

By providing your mobile phone
number and consenting to receive text messages from Acme Pure Blu, you agree to
receive SMS communications including appointment reminders, service updates,
and promotional offers.

SMS consent is not shared with
third parties or affiliates for their own marketing purposes. Your consent to
receive SMS messages from Acme Pure Blu will not be sold, rented, or
transferred to any third party.

Message frequency varies.
Standard message and data rates may apply. You may opt out at any time by
replying STOP to any text message you receive from us. For assistance, reply
HELP or contact us at 616-899-7665 or info@acmepureblu.com.

4. How We Share Your Information

We do not sell or rent your
personal information to third parties. We may share your information in the
following limited circumstances:

•      
With service providers who assist us in operating our
business (such as scheduling software, payment processors, and communication
platforms), under agreements that protect your information

•      
As required by law or to comply with a legal obligation

•      
To protect the rights, property, or safety of Acme Pure
Blu, our customers, or the public

5. Data Retention

We retain your personal
information for as long as necessary to provide services to you and to comply
with our legal obligations. If you wish to request deletion of your
information, please contact us using the information below.

6. Security

We take reasonable measures to
protect your personal information from unauthorized access, disclosure, or
misuse. However, no method of electronic transmission or storage is 100%
secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You have the right to:

•      
Request access to the personal information we hold
about you

•      
Request correction of inaccurate information

•      
Opt out of SMS communications at any time by replying
STOP

•      
Request deletion of your personal information, subject
to applicable legal requirements

To exercise any of these rights,
please contact us at the information below.

8. Changes to This Policy

We may update this Privacy
Policy from time to time. When we do, we will post the updated policy on our
website with a revised effective date. We encourage you to review this policy
periodically.

9. Contact Us

If you have questions about this
Privacy Policy or our privacy practices, please contact us:

Acme Pure Blu

13745 Ironwood Dr, Grand Rapids,
MI 49534

Phone: 616-899-7665

Email: info@acmepureblu.com

Website: www.acmepureblu.com